C4 idents competition success

December 2009

Many Natcoll students from across all three campuses entered C4’s competition to produce an indent reflecting C4's change in direction - ‘Last year C4 moved away from being purely music television and is [now] focused on being a general entertainment channel with a defined youth focus.’

Students worked closely together  to get a  consistent branding theme, and largely keep it simple and in line with the current look - that is, a limited colour palette with vector based drawings. The overall winner was from Natcoll's Auckland campus, Video Post Production student William Littlejohn. To view his winning entry, as well as 17 other student's entries which were also considered good enough to go to air, watch C4 over the next few weeks or visit C4's website.